Overview

A prominent media organisation dedicated to delivering high-quality journalism that informs and inspires is looking for a Head of Growth who will spearhead their expansion of new and existing revenue streams.

They stand for journalistic integrity, innovation, and a commitment to the public interest. By fostering a culture of excellence and purpose-driven work, they aim to create impactful content that drives meaningful change in society. Their mission is to uphold the values of truth and transparency while evolving and adapting to the ever changing media landscape.

Tasks include:

Strategy & Leadership:

• Develop and execute a bold growth strategy across membership, marketing, and grant funding.
• Serve on the Executive Team to shape overall organisational strategy, culture, and sustainability.
• Lead communications for both internal and external stakeholders, providing updates on progress and future plans.
• Conduct quarterly training sessions to enhance the skills of existing managers.
• Hold weekly meetings with Growth Team leaders to focus on acquisition, engagement, and retention.
• Foster a positive, entrepreneurial culture to drive team performance.
• Represent our client at conferences, events, and high-level meetings.

Audience & Membership Growth:

• Set strategic priorities across the full funnel—from newsletter growth to membership acquisition, engagement, and retention.
• Utilise behavioural science insights to enhance conversion and loyalty authentically and impactfully.
• Oversee impact communications for members, subscribers, partners, and grant funders.
• Collaborate with journalists to craft and review acquisition and marketing copy.

Partnerships & New Revenue Streams:

• Forge high-impact partnerships with grant funders, high-net-worth individuals, and sponsors.
• Secure funding for local journalism expansion projects.
• Develop proposals balancing commercial, editorial, and public interest goals.
• Manage reporting to grant funders and donors.
• Identify and incubate new products and revenue opportunities.

Requirements: 

• Bachelor’s or Master’s degree in marketing, business administration, or communications.
• Significant experience in a senior leadership role, particularly in growth-focused positions.
• Background in start-ups or management consulting, with a focus on growth strategies.
• Exceptional communication skills
• Financial Acumen: Oversee budgets and reporting for various revenue streams.
• In-depth understanding of revenue streams, particularly in the membership/subscription economy.
• Leadership & Communication: Lead the executive team, manage communications, and foster an innovative culture.
• Strategic Planning: Execute growth strategies across audience, membership, marketing, and partnerships.
• Product Incubation: Develop new products and revenue opportunities.